Enorme, Vitamin, and Twopoints are the creative studios behind the pavilion “La teoría de las cerezas”, a transformed space for exploration where words become colors, sounds, and movement. It is a creative and multisensory proposal that also places special emphasis on women’s voices and the essential questions needed to build a more sustainable publishing industry.

The pavilion spans 2,000 m², with three main capsules, called cherries, forming the central exhibition area, accompanied by two stages — one large and one medium — a happy hour zone, a workshop area, and interactive stops. All of this is separated by circular or trilobed partitions that, scattered throughout the pavilion, create plazas for gathering and recreation, or corners for reflection.

Between installations, positioned among the capsules of the main exhibition space, activities were proposed that, through language, enhance its sense of orality, written expression, synesthetic value, grammatical significance, or its complex relationship with artificial intelligence.