With the design of the Tilediversity experience, APE Group and Vitamin embraced an innovative approach to creating emotional connections with the audience, aiming to surprise and leave a lasting impression.

To achieve this, we installed a transparent glass cube in an area with privileged views of the showroom, offering three modes of use: brand experience, product presentations, and meeting space. Considering the 360° audiovisual element of the room, each mode allows for complete immersion in the topic being presented.

Tilediversity is an audiovisual and multisensory work that speaks of life, design, versatility, evolution, and inspiration, with a special focus on APE Group’s efforts to learn from nature and create spaces for the present and the future — spaces that adapt and evolve.