With #BehindTheScenes, the company highlighted its ability to evolve over time and showcased the numerous digital and physical tools it offers today, as well as the variety of content and new designs and textures available.

To express this concept and address the technological aspect, as well as the balance between technology/nature and sustainability/growth, Vitamin developed Digital Nature, a narrative adventure presented through an artistic composition created using dynamic light, transformations, and optical effects. A projection of visuals covered the entire perimeter of the ephemeral space in Green Patio, Madrid.

Based on the work of Christopher Alexander, who incorporated aspects of nature into the creation of urban architecture, we proposed an analogy between the growth of a tree and the development of FINSA.